News, Business

Carnage Teams Up with NOC Sri Lanka to Empower Next Generation of Athletes

13 Mar, 2026

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Sri Lankan performance and lifestyle brand, Carnage, has signed a landmark Memorandum of Understanding (MOU) with the National Olympic Committee of Sri Lanka (NOC), becoming its Official Activewear Partner. The partnership aims to support athletes at all stages of their sporting journeys, from emerging talent to elite competitors, equipping them with high-performance apparel and structured development pathways aligned with international sporting standards.

Joel Tillekeratne, Founder of Carnage, said, “This partnership is about supporting athletes long before they reach the podium. We want them to feel prepared, confident, and proud to represent Sri Lanka on the global stage.”

The collaboration will deliver customised competition kits, training apparel, travel wear, and presentation outfits, all meeting international performance standards in comfort, durability, and climate adaptability. Initial milestones include design finalisation, performance testing, and official kit unveilings ahead of major competitions such as the Youth Olympic Games and the Asian Games.

Beyond apparel, Carnage and the NOC will co-create athlete-focused campaigns, limited-edition merchandise, and joint performance collections, strengthening public engagement and fostering a sustainable ecosystem for Sri Lanka’s sporting talent.

The partnership underscores Carnage’s commitment to building national capability through performance-driven design while nurturing a new generation of athletes poised to compete on the world stage.

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