SLIM and NANASKA Partner to Strengthen Finance and Leadership Skills for Marketers

The Sri Lanka Institute of Marketing (SLIM), the National Body for Marketing in Sri Lanka, has  entered into a strategic partnership with NANASKA (Pvt) Ltd through the signing of a  Memorandum of Understanding (MOU) to advance executive education, professional  development, and knowledge sharing for marketing professionals. 

The first initiative under the partnership will be the launch of the Finance and Leadership  Masterclass for Marketing Professionals, an executive programme designed to strengthen  financial acumen, commercial thinking, strategic decision-making, and leadership capabilities  among marketers. 

Commenting on the partnership, Mr. Enoch Perera, President of SLIM, said, " The future of  marketing belongs to professionals who combine creativity with commercial understanding and  strategic leadership. This partnership with NANASKA represents an important step in broadening  the capabilities of marketing professionals by providing an executive learning experience that  integrates finance, leadership, and marketing." 

Representing NANASKA, Mr. Channa Gunawardana, Executive Director, said, "Today's marketers  need more than creative excellence, they need a strong understanding of finance, commercial  strategy, and leadership to create lasting business value. We are proud to partner with SLIM to  deliver a first-of-its-kind executive learning programme that empowers marketing professionals  with the practical knowledge and confidence to lead in an increasingly dynamic business  environment." 

Ms. Manthika Ranasinghe, Vice President, Education & Research, said, " Professional education  must evolve alongside the changing needs of industry. This collaboration enables us to deliver a  learning experience that combines academic excellence with practical business insight, helping  marketers build capabilities that are increasingly essential in today's corporate landscape." 

Mr. Rajiv David, Vice President, Events & Sustainability, added, " Meaningful partnerships create  meaningful opportunities. By bringing together the strengths of SLIM and NANASKA, we are  introducing a learning platform that supports the continuous development of marketing  professionals while fostering stronger collaboration between marketing and finance.” 

This strategic collaboration brings together Sri Lanka's premier marketing institute and a leading  finance education provider to deliver an executive learning experience that integrates finance,  leadership, and marketing. It also lays the foundation for future programmes in emerging  disciplines such as artificial intelligence, digital transformation, and business leadership, further  strengthening the capabilities of Sri Lanka's marketing professionals.