Samsung Wins Superbrands Sri Lanka’s Choice 2025 Award in Consumer Electronics

Samsung has been awarded the prestigious Superbrands Sri Lanka’s Choice 2025 title in the Consumer Electronics category, reinforcing its standing as one of the country’s most trusted and admired technology brands. The recognition reflects strong consumer preference, sustained brand leadership, and Samsung’s ongoing commitment to meaningful innovation for Sri Lankan households.

Superbrands is globally recognised as one of the most independent and credible authorities on brand excellence. The programme identifies brands that deliver clear emotional and functional advantages, earning high levels of recognition, trust, and loyalty from consumers over time.

The selection process follows a rigorous and transparent methodology. Brands are shortlisted through extensive market research and evaluated by an independent panel of leading branding and business professionals, supported by consumer insights. Only a select group from thousands of brands considered achieve Superbrand status, making the recognition both exclusive and highly respected.

Commenting on the achievement, Samsung Sri Lanka Managing Director Mr. SangHwa Song said the award affirmed the trust Sri Lankan consumers place in the brand. He noted that it reflects Samsung’s consistent focus on innovation, quality, and long-term value, as well as its commitment to delivering world-class technology to the local market.

Director and Head of Consumer Electronics for Samsung Sri Lanka and Maldives, Mr. Sabry Ansar, said the recognition highlighted the strong connection Samsung has built with consumers in Sri Lanka. He added that the brand’s focus on reliable, future-ready technology, supported by a strong retail network, flexible payment options, and robust after-sales service, continues to add real value to everyday life.

The recognition comes as Samsung strengthens its leadership in Consumer Electronics and Smart Living solutions. Globally, the company has retained its position as the world’s number one TV manufacturer for 19 consecutive years, driven by advances in immersive viewing, connectivity, and security. Sri Lankan consumers benefit from this global expertise through access to the latest Neo QLED, OLED, and Lifestyle TV ranges.

Samsung continues to set benchmarks with intelligent, energy-efficient, and durable products designed for modern lifestyles. Its 20-year warranty on Digital Inverter Motors and Compressors underscores confidence in engineering quality and long-term reliability.

The brand’s connected ecosystem is powered by SmartThings, an open platform that enables seamless integration across digital appliances, allowing users to monitor, control, and automate their homes. This is complemented by Samsung Knox Security, a defence-grade platform that safeguards devices, data, and connected environments.

Samsung’s strong market presence in Sri Lanka is supported by an extensive national distributor network including Singer, Singhagiri, Damro, and Softlogic, ensuring island-wide accessibility and reliable after-sales support. Easy payment plans in partnership with leading banks further support Samsung’s strategy of making global innovation accessible to local consumers.

Samsung Sri Lanka’s leadership team attended the Superbrands Tribute Ceremony held on January 12 at the Hilton, marking the milestone alongside the country’s most respected brand custodians.