amant? relaunches an upgraded full-figure intimate wear collection with Ultimo

amant? recently unveiled a relaunch of its Ultimo collection which was originally introduced to the market in 2017. The new collection of Ultimo by amant? features a combination of classic Ultimo styles with fresh colours as well as brand new styles with refined features. The Ultimo collection is aimed at providing support and superior comfort for fuller-figured and plus-sized Sri Lankan women.? The collection was launched recently in the presence of selected influencers and special invitees at an exclusive event held at amant?s flagship store at Racecourse, Colombo. The invitees were taken through a capsule fashion show which highlighted the relaunched range and showcased the breadth of amant?s full-figure range.

?The Ultimo by amant? collection is a celebration of full-figured South Asian women. Fuller-busted women struggle to find comfortable, supportive lingerie which is why the new, improved Ultimo range builds on the feedback of its Sri Lankan clientele and features specific upgrades and developments embedded into the range to ensure that every women, no matter their size, can experience comfort, support and style.? said Eshara Samuel, Head of Marketing, amant? Lanka.

?All amant? designs are especially catered to the fashion and functional needs of women and produced after intensive research, fit trials and consumer feedback. Each collection reflects the changing needs of women, and the Ultimo collection is no different. This collection combines fashion with cutting edge technology to give full figured South Asian women the very best of premium intimate wear,? said Padmal Silva, Executive Director, amant? Lanka.

The collection features solution products such as a strapless bra and minimiser bras as well as other padded and non-padded styles. All styles feature supportive wide straps and smoothing wings to provide women with combined with contemporary design without compromising comfort.

?Congratulations to amant? on a spectacular collection. It is hard to find well-fitted intimate wear in a variety of designs and options for larger busted Sri Lankan women and many women used to look towards international brands. Ultimo by amant? has now made affordable and fashionable lingerie easy to access,? said Darshi Keethisena, Creative Director of Buddhi Batiks, a guest at the event.

In 2021 the home-grown brand was acquired by India?s largest retailer Reliance Retail Ventures Ltd., further bolstering its mission of creating designs that perfectly blend comfort, fashion, and thoughtful design for the confident South Asian woman. Currently amant? has distribution network of over 500+ stores through leading retailers in Sri Lanka and boasts 6 independent stores.

The Ultimo by amant? range is available at all amant? boutiques, leading retailers and online on www.amante.lk

For more information email: reachus@amante.lk, or call the amant? hotline: 0114534707