vivo announced the latest expansion of its global manufacturing network with newly established production bases in Pakistan and Turkey. The new intelligent production bases mark vivo’s seven facilities as the company strengthens its footprint across the globe in line with its “More Local, More Global” strategy, which aims to boost localized production while deepening vivo’s roots in international markets.
The 16,000 square-meter facility in Pakistan features eight assembly lines and offers an annual production capacity of 6 million smartphones, while the 12,000 square-meter facility in Turkey can produce 5 million units each year. The production capacities of the two new bases correspond to cover the consumer base of local markets. vivo invested $10 million to build the production base in Pakistan, which will create more than 1,500 local jobs, and $20 million for the production base in Turkey, which will create over 2,000 local jobs. Both facilities try to make significant contributions in developing local economies and empowering local employment.
In addition to the newly inaugurated facilities in Pakistan (Faisalabad) and Turkey (Kocaeli), vivo’s manufacturing network includes production bases in China（Dongguan，Chongqing）, India (Greater Noida), Bangladesh (Dhaka), and Indonesia (Tangerang), which can combine to produce nearly 200 million units per year. vivo’s progressive developments in manufacturing have allowed the company to keep growing on a global scale while also providing easier access to advanced and high-quality smartphone technology to more than 400 million users.
“vivo’s globalization moves are driven by the evolving demands and high interests of international consumers towards innovative technology. Following our user orientation value as well as the ‘More Local, More Global’ strategy, vivo continues to explore the global market,” said Spark Ni, Senior Vice President and Chief Marketing Officer at vivo. “By expanding our global manufacturing network and long-term investment, vivo desires to embrace diverse markets and empower the local populace with more job opportunities while continuing to create great products and services for users across the world.”
Since 2014, vivo has been adhering to its “More Local, More Global” strategy and readily establishing its global R&D and manufacturing network. vivo enhances its manufacturing expertise while also investing heavily in R&D, integrating both the former and the latter to culminate in the best smartphone experiences for users. The development of the company’s new production bases in Pakistan and Turkey reflects vivo’s determination and dedication to expand its global production capabilities and accelerate its international development.