Strengthening its presence in the Sri Lanka market, NIVEA partners with leading manufacturer Hemas Consumer

Synonymous with quality skin care on a global level and carrying a legacy of over 100 years, NIVEA, the world’s most trusted skincare brand is expanding its presence in Sri Lanka by partnering with Hemas Consumer, the largest Sri Lankan manufacturer and distributor in the Home and Personal Care sector. Through this partnership, NIVEA will be strengthening access to its industry leading portfolio of products for every consumer across Sri Lanka.

With a global presence across more than 173 countries, NIVEA brings with it decades of consumer experience having developed an understanding of not only the global standards of skincare but also local insights. This has led to consistent product developments and innovations, providing a multitude of skincare opportunities to each consumer. Through its partnership with Hemas Consumer, NIVEA aims to cement its position as the leading skincare brand in Sri Lanka ensuring all its consumers feel the brand’s comfort and care on their skin.

Commenting on this partnership, Mr. Sudhanshu Krishna, Associate Director, International Business, NIVEA India said, “We are extremely pleased and excited about our association with a renowned distributor like Hemas Consumer who personifies the same characteristics as NIVEA, coming with a rich experience of customer understanding. We are certain that their expertise will help us in delivering value–added services and solutions to the end consumer. NIVEA as a brand has stood the test of time in offering quality – driven products that have commanded a strong position in the global skincare market. As we continue to see the economic growth in South Asia and specifically the potential in the Sri Lankan market, we believe that this collaboration will help in building our reach and providing an extensive customer experience.”

Sriyan de Silva Wijeyeratne, MD at Hemas Consumer & Executive Director at Hemas Group, said, “We are ready to embark on a new journey with NIVEA, making sure that their products reach a wider audience, and are delighted to be in partnership with a brand that shines globally. Both Hemas and NIVEA operate in the personal care segment and that makes this partnership stronger while enabling both parties to explore more opportunities to thrive within the personal care sector. Hemas Consumer is on an exciting road where we are happy to embrace new partnerships of this nature and we thank the NIVEA leadership for placing their trust and confidence in us.”

Sabrina Esufally, Director Business Development and Innovation at Hemas Consumer, added, “We are proud to deliver cutting edge personal care solutions to Sri Lanka. The addition of NIVEA further expands our product portfolio and ensures that local consumers have access to yet another globally acclaimed skin care brand.”

NIVEA’s complete range of products will be available in the general trade, modern trade and e-stores across Sri Lanka through this partnership. The brand will also roll out marketing campaigns along with visibility drives including shop marketing billboards, E-advertising and consumer promotions all aimed at enhancing the brand presence.

About Beiersdorf AG

Beiersdorf has stood for innovative, high-quality skin care products as well as pioneering skin research for more than 135 years. Leading international brands such as NIVEA, the world’s no. 1 skin care brand*, EUCERIN (dermocosmetics), LA PRAIRIE (selective cosmetics), and HANSAPLAST/ELASTOPLAST (plasters and wound care) are cherished by millions of people around the world day after day. Other renowned brands such as LABELLO, AQUAPHOR, FLORENA, 8X4, HIDROFUGAL, GAMMON, COPPERTONE, MAESTRO, CHAUL, and STOP THE WATER WHILE USING ME! round off our extensive portfolio. Through the wholly owned affiliate tesa SE, Beiersdorf is also a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers. The Hamburg-based company is listed on the DAX, the German benchmark equities index, and generated sales of €7,025 million as well as an operating result (EBIT) of €828 million in fiscal year 2020. Beiersdorf has more than 20,000 employees worldwide, who are connected by shared core values, a strong corporate culture and the Beiersdorf purpose “Care Beyond Skin.” With its C.A.R.E.+ business strategy, the company pursues a multi-year investment program focusing on competitive, sustainable growth. The program is consistent with the ambitious sustainability agenda, with which Beiersdorf is generating clear added value for consumers, society, and the environment.

*Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2019.

About Hemas Consumer

Hemas Consumer, a leading manufacturer in Sri Lanka’s Home and Personal Care sector is a subsidiary of Hemas Holdings PLC. Established in 1948, Hemas started with a simple intent: to help families live healthfully. This core belief has informed our growth for over 72 years. Today, as a leading public quoted company with over 4,500 employees, we bring healthful living to life through a portfolio of world-class products and services in the Consumer, Healthcare and Mobility sectors. Woven into the socioeconomic fabric of Sri Lanka, Hemas has also expanded regionally with operations in Bangladesh, West Bengal and Myanmar. In our onward journey, we will continue to invest in diverse and passionate teams, create meaningful offerings, cultivate trusted partnerships, and champion a more inclusive world, so that we continue to create positive impact for all our stakeholders.