Cabinet has granted approval to sign a Memorandum of Understanding (MOU) with Fujian Star China International Trade Company Ltd to market Pure Ceylon Tea across online and offline platforms within China.
The agreement will be signed between the Sri Lanka Tea Board and Fujian Star China International Trade Company Ltd, which is a subsidiary company of Bennie Tea Industry Company Limited.
Bennie Tea Industry Company Limited is engaged in tea import, export, and in e-commerce.
The Chinese company has agreed under the said MOU to develop a 5G online marketing platform that provides the network of storing and handing over in China.
It has also agreed to promote and market the Sri Lanka Tea logo online, apart from distributing Sri Lankan Tea in China.
Accordingly, the Cabinet has agreed to the proposal submitted by the Minister of Plantation for entering into an agreement between the Sri Lanka Tea Board and Fujian Star China international Trade Company Ltd for this purpose.
Sri Lanka already has multiple agreements with the Chinese, mainly focused on technology, infrastructure development, defence and finance. (Colombo Gazette)