SLTDA creates provisional licensing to assist SMEs

The Sri Lanka Tourism Development Authority (SLTDA) has created provisional licensing to assist SME’s enabling them to seek COVID-19 health certification to host tourists in the future.

Sri Lanka Tourism is extending its support to the Small and Medium sector which is considered to be over 60 % of the tourism industry. It is estimated that over 50,000 SME entities are involved in the tourism industry and contribute to the economy by providing employment and foreign exchange to the country as well as diverse experience to the visitor.

Their main booking method being online travel agents such as Airbnb,, Agoda etc and most SMEs are in the unregistered category. Due to many barriers to get themselves registered, most of these service providers were not able to receive any benefits from the relief packages announced by the government.

Considering this gap, SLTDA has created a provisional licensing method to assist the SMEs enabling them to seek COVID-19 health certification to host tourists in the future.

Most of the SME sector in the past were unable to register due to strenuous documentation requirements. To assist this segment and to be able to obtain a provisional license they would now need to submit an online application with limited documentation together with photos and a registration fee of Rs.2,200/-  Currently, SLTDA is also developing a process to ease and relax some of the guidelines without compromising the quality.

“Without strengthening and supporting the SME sector in tourism we are unable to reach the target set by H.E President Gotabaya Rajapaksa. Tourism is undoubtedly one of the most affected industries in the outbreak of COVID-19 pandemic and to help the industry, the Cabinet approved a series of relief measures to tourism service providers registered with Sri Lanka Tourism Development Authority. Unfortunately, since 60% of the tourist service providers in Sri Lanka belongs to the informal sector who haven’t registered with SLTDA, many have not been able to avail the relief measures which is brought to authority’s notice,” Kimarli Fernando, Chairperson Sri Lanka Tourism stated.

“After a series of consultations with the SME sector and to support them during this pandemic and in any future crisis, SLTDA encourages the SMEs in the tourism sector to register with us. To help the SME sector, we have decided to relax our registration criteria. They can initially opt for a provisional license for 6 months and they could register with us fully later” Director General of SLTDA Dhammika Wijayasinghe further stated.

The payment of Tourism Development Levy (TDL) by online travel agents has been raised as a concern and authorities are studying the matter. At the moment most of the foreign tour operators do not pay TDL but the local travel agents pay TDL from their net income. Currently, 80% of TDL is received from the Accommodation sector.


  1. The ITN television network and SLTPB along with their main acting personality in the Travel Girl tv programs , have done a wonderful job in local tourism promotion, what with this young lively, vibrant and talented, person whose attractive way of presenting the subject is much to be admired. They should not be left out of the new Tourism Promotion program, and should also be used for the foreign sector of promotion. More so, it should not imitate the decadent side of other tourist destinations, and be absolutely unique and should not cave in to pressure from any source to waste time and funds and plunge this sector into heap of social junk. The personnel of the tourist police should be very carefully selected and with no political interference and receive specialized training in all related human social sciences and psychology,and be properly equipped. The main promotion should target the middle and lower level of travelers and this will entail hard dedicated all round work and not the glitter and glamour of a few in the industry and authorities.

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