Report notes threat to children in Sri Lanka from harmful marketing

A new report has noted the distinct threat posed to children in Sri Lanka from harmful marketing.

Sri Lanka ranks 68 in a new global index of 180 countries, comparing performance on child flourishing, estimated using measures including child survival and well-being, such as health, education, and nutrition; sustainability, using greenhouse gas emissions as a proxy, and equity indicated by country income gaps.

The report finds that no single country is adequately protecting childrens health, their environment and their futures, finds a landmark report released by a Commission of over 40 child and adolescent health experts from around the world. The Commission was convened by the World Health Organization (WHO), UNICEF and The Lancet.

The report, A Future for the Worlds Children?, finds that the health and future of every child and adolescent worldwide is under immediate threat from ecological degradation, climate change and exploitative marketing practices that push heavily processed fast food, sugary drinks, alcohol and tobacco at children.

Sri Lankas ranking represents the substantial progress the country has made in advancing child and maternal survival including greater access to health services and a drastic reduction of mortality rates for children under 5, while also achieving almost universal primary school attendance for boys and girls across the country.

Further, Sri Lanka is among the only countries on track to beat CO2 emission per capita targets by 2030, while also performing fairly (within the top 70 countries) on child flourishing measures along with Albania, Armenia, Grenada, Jordan, Moldova, Tunisia, Uruguay and Viet Nam.

However, the report also highlights the distinct threat posed to children from harmful marketing. In Sri Lanka, of all food and beverage related advertisements, 78% were child-focused, and of these 74% claimed health benefits, many of which were unsupported. Childrens exposure to commercial marketing of junk food and sugary beverages is associated with the purchase of unhealthy foods and overweight and obesity, linking predatory marketing to the alarming rise in childhood obesity. The number of obese children and adolescents increased from 11 million in 1975 to 124 million in 2016 – an 11-fold increase, with dire individual and societal costs.

Sri Lankan can be proud of its ranking but it is clear that it needs to go further by addressing the many challenges facing our children” said Tim Sutton, UNICEF Representative for Sri Lanka. We know that the H.E the President has committed to addressing many of the critical issues facing children including malnutrition, quality education and climate change. UNICEF will continue to support the Government and people Sri Lanka to turn these commitments into actions taken for children across the country” he said.

Dr Razia Pendse, WHO Representative to Sri Lanka noted that Sri Lanka has made significant advances in child health over the past few decades and should be proud of the progress gained; however, as this report highlights, continued efforts are needed to secure a bright future for our youngest citizens. Investing in the health and development of children and adolescents bring benefits that last throughout the lifespan and across generations. Given the fact that a third of Sri Lankans are under 19 years old, prioritizing youth-focused programming is essential. WHO will continue to work with the national program and key stakeholders to translate evidence including those highlighted in this report, into policy and practice that will further strengthen the Governments resolve to invest in our children for a secure future.”

According to the report, while the poorest countries need to do more to support their children’s ability to live healthy lives, excessive carbon emissions – disproportionately from wealthier countries – threaten the future of all children. If global warming exceeds 4°C by the year 2100 in line with current projections, there will be devastating health consequences for children, due to rising ocean levels, heatwaves, the proliferation of diseases like malaria and dengue, and malnutrition.

The index shows that children in Norway, the Republic of Korea, and the Netherlands have the best chance at survival and well-being, while children in Central African Republic, Chad, Somalia, Niger and Mali face the worst odds. However, when authors took per capita COemissions into account, the top countries trail behind: Norway ranked 156, the Republic of Korea 166, and the Netherlands 160. Each of the three emits 210% more COper capita than their 2030 target. The United States of America (USA), Australia, and Saudi Arabia are among the ten worst emitters. (Colombo Gazette)

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