SLIM sets stage for highly coveted Effie Awards 2019

As an annual event looked forward to by the country’s Advertising Agencies and Marketers, the highly coveted Sri Lanka’s 11th Effie Awards is set to take centre stage soon.

The Effie Awards is celebrated by advertisers and agencies globally as the industry’s most distinguished honour and recognises any and all forms of effective marketing communications that contribute towards a brand’s success.  Additionally, the Effie Awards brings relevant and first-class insights to effective marketing strategy.

Launched in 1968, by the New York American Marketing Association, the Effie Awards now encompasses all forms of effective marketing communications in addition to the companies and individuals creating insights towards effective work.

To announce the details and updates for Effie Awards 2019, the Sri Lanka Institute of Marketing (SLIM) the organiser of the event, held a media and participants briefing recently at the Hilton Residencies with a large contingent of marcom agencies, corporates and industry professionals attending.

During the panel discussion, Suranjith Swaris, President SLIM, Thilanka Abeywardena, Vice President, SLIM (Events), Irfan Ahmed, Head of Jury – Effie Awards 2019, and Gayan Perera, Project Chairperson – Effie Awards, addressed the gathering. The panel elaborated on updates based on the latest Effie global guidelines, award process, application procedure, evaluation criteria and expectations of the judges.

Suranjith Swaris, President SLIM and Business & Marketing Consultant and Director, Care Belle International stated, “The Effie Awards is the most definitive, credible and recognised standard for our marcom industry. In pursuit of excellence, the Effie presents a platform to benchmark and celebrate the impact of great work. SLIM has championed Effie for the last decade and we trust this year too, we will witness work that showcases Sri Lanka’s abundant potential to the world. We hope that our participants will do us proud particularly at this time of crisis when our jaded spirits need a boost.

SLIM also organised a workshop with industry experts advising on important tips towards effective entry submission.

The Effie Awards 2019 Head of Jury, Irfan Ahmed, Director, Innovation Quotient (Pvt) Ltd and respected industry expert said, “It is important that the Effies Awards evolve each year and many improvements have been made to the judging process and criteria upon discussion with industry professionals and previous jury members. I must commend SLIM for striving over the last 10 years to ensure the Effies remain the premiere marketing effectiveness award.”

During the briefing, Thilanka Abeywardena, Vice President, SLIM (Events) and Marketing Manager for South East Asia New Markets at Microsoft Sri Lanka highlighted the progression of the awards over the years. She noted the importance of the Effie Awards as a measurement of evaluating marketing effectiveness and SLIM’s efforts towards raising the Effie awards standards yearly thereby encourage the marketing fraternity to keep raising the bar of innovation and creativity. She also highlighted that Effie Awards present a global platform for the Sri Lankan marcom industry to showcase their great marketing efforts in the international arena.

Gayan Perera, Senior Brand Manager, Singer Sri Lanka PLC and Project Chairperson for Effie Awards 2019 addressing the audience noted that SLIM marked a historical Effie’s last year with a record-breaking number of entries and improvements in all related areas which implemented by SLIM has ensured a similar momentum being sustained during this year’s awards too. One such initiative is the attractive discount offered on the entry submission fee for all new and dormant applicants, which has attracted more participants for this prestigious global award show.

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