SUNRISE Magazine for Senior Citizens re-launched

The Sunrise Senior Foundation (SSF) officially re-launched the SUNRISE magazine recently at an event graced by present and former leaders from the business, political, education, media and sports communities.

The launch was attended by a number of well-known dignitaries, including State Minister of Finance Eran Wickramaratne, WHO Representative to Sri Lanka Dr. Razia Pendse, Former Sri Lanka Cricket Captain Michael Tissera, Former Chairman of John Keells Holdings Ken Balendra, Kandyan dance veterans Vajira and Upeka Chitrasena, Educationist and social activist Jezima Ismail and Former Principal of Ladies College Nirmali Wickremesinghe.

The Directors of Sunrise Senior Foundation (SSF), a not-for-profit organization, comprise Kumar Nadesan, Tissa de Alwis, Tilak de Zoysa, T. Someswaran, Dr. Pramilla Senanayake and Feizal Samath (Chairperson). Those present at the event were Mr. de Alwis, Mr. Someswaran and Mr. Samath (Chairperson), as well as Sunrise Magazine Editor Kumudini Hettiarachchi.

The new SUNRISE magazine serves as an information tool for the Senior Citizen community. Now brighter and bolder, and published bi-monthly, this high quality publication offers top-notch editorial content and is edited by a senior Sri Lankan journalist.

From stories pertaining to policy issues by the state concerning the country’s 60 years+ community, insurance and investment advice, health and medical care, infrastructure in public spaces like banks, government departments, shopping malls, hotels, apartments, etc to ensure minimum inconvenience to senior citizens, to shopping tips, gardening for leisure, games, jokes and emergency institutions to contact, the magazine is going to fill a largely-unfilled need for information for senior citizens.

SUNRISE was published earlier by another organization in 2016 and was well received but due to unavoidable reasons, it did not proceed beyond four issues.

Speaking at the event, the Chairman of the Board of the Sunrise Senior Foundation, Feizal Samath, said, “The foundation and its magazine will serve as a useful tool of information not only to Sri Lanka’s growing community of senior citizens but also to policymakers and governments in addressing this important segment in society.”

The magazine is available at Vijitha Yapa Bookshops.