Prestige Automobile (Pvt) Ltd.announced the launch of ‘THE MINI ELITE’ at an event held at the Botanik Bistro & Bar recently. The launch of ‘THE MINI ELITE’, a loyalty programme for MINI owners to further explore and experience the MINI’s exclusive lifestyle platform,marks a significant chapter in MINI’s journey inSri Lanka and will enable local MINI owners to enjoy unparalleled benefits across a multitude of categories ranging from lifestyle, fashion, adventure, hospitality, after sales and more.
‘THE MINI ELITE’ is a platform for like-minded MINI owners to engage, network, share knowledge and expertise. To achieve this, MINI has strategically partnered with a variety of top brands to offer unique privileges and experiences through ‘THE MINI ELITE’ loyalty programme along with a multitude of benefits.
Speaking at the launch, Jan-Christian Reuter, Director of Prestige Automobile Ltd. said, “We are excited to launch the first ever MINI loyalty programme here in Sri Lanka. ‘THE MINI ELITE’ was conceptualised to create a vibrant experience for all our MINI customers and offer exclusivity which resonates with MINI’s strong lifestyle element. Through‘THE MINI ELITE’ loyalty programme, our customers can look forward to exploring a selection of benefits from the list of elite partners, who we consider to be the leading brands in their respective segments, and willcreate lasting memories. ‘THE MINI ELITE’ programme will not just focus at providing exclusive privileges, but also createsgreatmemoriesfor our customers so that they can explore more, do more and enjoy more.”
Members of ‘THE MINI ELITE’ can now spoil themselves with their favourite clothing at L’Atelier Touché andThe Design Collective. Following an afternoon of shopping, unwind at the tranquil Teardrop Hotels and Taru Villas. Further, ardent nature enthusiasts are given exclusive packages through ‘THE MINI ELITE’ programme to explore the world’s exquisite wildlife with Cinnamon Nature Trails. In addition,MINI customers can now enjoy a relaxing afternoonatthe Black Cat Café or sooth themselves with natural, creamy ice creams at Sri Lanka’s only real Gelateria at Il Gelato. Taking wine and dine to a whole new level, MINI has partnered with Park Street Trattoria, Botanik Bistro & Barand House of Wines to enable its customers toavail themselves to a plethora of scrumptious dishes and quality wine.To make commuting to the south that much more interesting, MINI Customers can now enjoy real sea food dishes at the Galle’s famous The Tuna &the Crab by Dharshan Munidasa.A step ahead with unmatched offers, MINI has also tied up with Sifani Jewellers to not only offer its customers to enjoy massive savings but also enable them to enjoy a free 2-night stay at a resort in the Maldives.
In addition, tea connoisseurs can avail themselves to agreat experience atDilmah with high quality tea. MINI has also tied up with Fitness Connection to enable fitnessbuffsto enjoy exclusive privileges and has also partnered with Salon KESS to offer two lucky MINI customers to win a year of free haircuts. Shirohana has come on-board as the official florist to offer real organically farmed flowers to cater all your domestic and external floral requirement.
Prestige Automobile, with a history spanning over two decades, is the sole authorised importer and distributor of MINI in Sri Lanka and currently offers the MINI 3 Door, MINI 5 Door, MINI Clubman and MINI Countryman Plug-in Hybrid, which was launched recently. The MINI Countryman Plug-in Hybrid is known for its off-road agility and purely electric drive in urban streets. The vehicle is the most spacious and versatile model of the premium brand and a pioneer of efficient and sustainable mobility.