Maliban Launches first of its kind ‘ABC Learnies Biscuits’

Maliban, the most enjoyed biscuit brand in Sri Lanka which has been catering to many ardent biscuit lovers for over 65 years, recently launched their latest custom made biscuit for children.

Kids in the age group of 3 years and above enjoyed a spelling activity using the alphabet shaped biscuits at the La Petite Fleur House of Children Ratmalana on the 9th of August 2017. The event which saw over 200 kids were entertained for over an hour with many engaging activities along with sing along and dancing activities for a memorable ending of the semester.

The Maliban ‘ABC LearniesBiscuit’ which contains Folic Acid, Iron and Calcium is a nutritious snack for the growing age group.

Speaking of the launch, Samantha Pushpakumara, Category Manager of Maliban commented, “I’m humbled to see so many little angles enjoy our latest biscuit to the market. The ‘ABC Learnies Biscuit’ is the first of its kind in Sri Lanka. We wanted to make learning more engaging and what better way to have biscuits spell out your favorite words. These biscuits will make mothers and teachers lives so much easy in terms of feeding and also teaching at the same time. It is important to harness a picturesque memory at a very young age and we believe our attempt to create engagement and long term memory will benefit kids around Sri Lanka for psychological growth.”

A spokesperson for La Petite Fleur House of Children speaking about the initiative commented, “We started La Petite Fleur House of Children back in 1992 and currently has over 226 kids from the age group of 2&1/2 yearsto5 years. We are grateful to Maliban for sharing with us this new experience and making it a memorable end of second term for our children.”

The only foods brand in Sri Lanka to have been recognized and awarded for many international accolades for taste and quality, Maliban to date secures the certification for SLS and ISO (22000, 14001 and 9001) which is also recognized by the FDA in U.S.A. Further, the company has won therecognition of‘Global Performance Excellence Award’ under the Large manufacturers category by the Asia Pacific Quality Organization, the prestigious ‘The Superior Taste Award’ with a two star certification from the International Taste and Quality Institute of Belgium.

ABOUT LA PETITE FLEUR SCHOOLS

La Petite Fleur is a family of 3 schools: Ratmalana Montessori House of Children, Galle Montessori House of Children, and the LPF Academy, Dehiwala. The Montessori is based on a philosophy created by the Founder-Directress, Mrs. Bernadine Anderson, while the Academy follows the Cambridge curriculum using a holistic approach toward all-round development of the child. The faculty comprises a team of qualified, well-trained and highly motivated teachers. At the Academy, their aim is to establish a culture in which children develop a passion for learning that will serve their needs throughout and beyond school. It is their intension to create and maintain ethos that encourages high standards, self-reliance, cooperation, enthusiasm and initiative.

Under their outreach programme, they have 4 schools located in Lunugamvehera, Mulativu, Diyathalawa and Baticaloa. Its core activity is called Bridge2Peace, initiated by Mrs. Anderson in response to the TSUNAMI of Dec 2004. Bridge2Peace is her most powerful and influential contribution to peace through education.

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