TerraNet and TelugoOne officially launched the TOneFlix app in India. As a result, TelugoOne’s three million daily users get access to TerraNet’s offline communication platform. The event will be celebrated with a release party in Amaravati, Capital of Andhra Pradesh, in presence of honored guest Mr Nara Lokesh, Honourable Minister if IT, Govt of Andra Pradesh State.
The app is introduced on Google Play for Android in collaboration with TelugoOne. Three million Indians use TelugoOnes video sharing services daily, which has broadcasting rights for, among other, Bollywood movies on YouTube in the Telugu-speaking states of Andhra Pradesh and Telangana, reaching about 125 million inhabitants.
TOneFlix allows the subscribers to download and share content in high definition 2K pixels format and Dolby Digital playback with HDCP support between two or more mobile devices, without connecting to Wi-Fi or cellular network.
Being able to share entertainment content between mobile phones without having to buy and consume mobile data is highly attractive for consumers – particularly in emerging markets where price sensitivity is high, mobile network capacity is often unstable, and broadband penetration is low.
Approximately 323 million, representing 24,3 percent of the Indian population, had access to mobile internet by the end of 2016 with the total number of mobile phone users amounting to approximately 684 million with 25,6 percent of the Indian population owning a smartphone. 60 percent of mobile broadband users in India regularly experience network problems, presenting TOneFlix App with the opportunity to service an important need.
“With the launch of TOneFlix App, TerraNet has made its first move in the rollout of offline-based media services built on a standard WiFi protocol. India, with its high mobile phone penetration, has for a long time been the company’s test market and is now also our target market for this launch. The TOneFlix App enables the subscriber to get the same user experience in real time whether the user is online or offline. Its functionality is the core of our technology platform to cost-effectively stream heavy data files, audio and moving images outside the cloud with low latency and low power consumption.” says Pär-Olof Johannesson, CEO at TerraNet.
“TOneFlix App will revolutionize the way video and film is consumed in India. The growth of smart phones is incredibly fast while more than half of all films and videos are consumed on mobile devices. With TOneFlix App, our subscribers can download and watch movies without any access to operator networks and at no cost for mobile data. This is tremendous news for our subscribers and opens up great opportunities for us to increase our market penetration, especially among the many Indians who today cannot afford to buy data plans from operators but would like to see our movies.” says Ravi Shankar Kantamnen, CEO ObjectOne.
Telugo One is a part of ObjectOne Information Systems Ltd, a leading Indian software company with focus on multimedia distribution.