Surf Europe was blasted after posting the advert on Facebook telling female customers they could win a holiday in return for explicit pics.
A caption alongside the post read: “Good story, your favourite Russian surf camp in Sri Lanka, is running a comp to win a free trip there, by uploading your backside. Good luck.”
But fans of the company blasted it for promoting the racy competition – saying it needs to be blocked or removed.
Many deemed the contest “totally inappropriate” and called it “sexist trash”.
“Not cool at all, thought we had moved forward, very sexist, I’m ashamed of you Surf Europe,” one person wrote.
Another said: “Surf Europe, this is the moment I unsubscribe from your page. Give people surf news, not stupid, sexist, immature junk.”
One person said it was a “whole new level of gross”.
The advert has since been taken down from the site’s Facebook page in the wake of the backlash. (Colombo Gazette)