Huawei leading the cultural revolution

The year has barely begun, and already leading global smartphone brand Huawei ismaking a name for itself! Whereas most technology brands target only hardcore tech lovers when they release a new product, Huawei is taking the unique route of partnering with some of the most famous fashion and art brands in the world.

Huawei’s new device will be officially revealed on Sunday, 26th February 2017. Last year, Huawei became the first and only brand in the world to build a dual camera smartphone together with Leica’s legendary camera engineers. Huawei has also set a high bar with industry-leading battery power, including devices that can last a full 48 hours, next-generation wearables for fashion and function on the go, and lots more.

So – what can we expect from the soon-to-be-unveiled Huawei device? All we know is that in the past few months, Huawei has been mapping up its partnerships with powerhouse names in fashion and art.

Saatchi Gallery

In January, Huawei announced that it would team up with the renowned Saatchi Galleryto present From Selfie to Self-Expression from 31stMarch to 30th May, 2017. The exhibition will be the first of its kind in the world, exploring the history of the selfie from the old masters to the present day. It will celebrate the creative potential of the selfie as a form of artistic expression. The show will also highlight the emerging role of the smartphone as an artistic medium – with 10 exciting young British photographers chosen to create new works of art using Huawei’s newest dual lens smartphones co-engineered with Leica.

Panton Color Institute

But that’s not all! Huawei is also partnering with the world-famous Pantone Color Institute. Expect to see the season’s hottest color trends reflected in Huawei’s upcoming product launches – which is great news for color and fashion lovers who want to accessorize their look with a technology device that matches the cutting-edge aesthetics of their outfit. The Pantone Color Institute is globally renowned as an expert in the psychology and emotion of color, and makes seasonal forecasts about what shade will be highly in demand.

Although Huawei has not announced precisely what the Pantone partnership means for customers, there is plenty of buzz around the concept of product ranges that keep customers up-to-date with the latest trends, and technology that helps everyone express themselves through the universal language of color.


Finally, Huawei has announced yet one more artistic partnership. An emerging fashion label, Ricostruis working with Huawei to bring a new aesthetic to technology design and reconstructing design language in smartphone accessories. With Huawei’s advanced engineering capabilities and the beautiful, futuristic aesthetic of Ricostru, there’s no doubt that this partnership will be one to watch!

The new flagship device being unveiled by Huawei on 26th February will likely attract the attention of the world. Tune in to find out how the brand’s exciting new partnerships with art and fashion leaders are helping Huawei make its mark on technology, design, and the biggest trends around the globe.


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