DIMO, Tata Motors expand footprint for passenger vehicles

dimo-negomboAssessing the future growth potential in the Sri Lankan passenger car market, DIMO has expanded the existing network of Tata Motors sales touch points around the island with new 3S facility (Sales, Service, Spare Parts) and has taken the lead to invest in key strategic locations to commence three exclusive Tata Passenger Cars showrooms in Sri Lanka, taking the network strength to over 40 touch points.

As the stepping stone, Negombo, Colombo & Kalutara showrooms were inaugurated on 13th & 14th of October to offer the best purchase experience to its valued customers. The Negombo showroom is located at No. 258, Chilaw Road, Periyamullawhile the Kalutara Showroom is located at No. 768, Galle Road, Karukurunda.

Speaking at the inauguration, Mr.Ranjith Pandithage, (Chairman & Managing Director DIMO) said, “We are committed to take the passenger car business to greater heights. Our valued customers will now have the benefits of a wider and modern network, which will witness further and continuous growth.”

Inaugurating the Negombo showroom, Mr. Johnny Oommen (Head, International Business, Passenger Vehicles, Tata Motors) said, “We are delighted with the increasing reach of Tata Motors in Sri Lanka and also to be part of this auspicious opening. This inauguration is the first major step in our expansion and development plans for the passenger vehicle market in Sri Lanka.”

These modern and exclusive showrooms have an average area of 1500 sqft allowing ample space to display 5 to 6 vehicles for the customers to comfortably experience the growing portfolio of Tata passenger vehicles and select the vehicle of their choice. Followed by a series of training sessions and workshops on the product and customer care, DIMO staff is lined up at each strategic location to provide a speedy service while building long term customer relationships.

DIMO’s extensive network expansion strategy in Sri Lanka for Tata Passenger Cars will be backed up with the renowned after sales service offerings with 2 years / 50,000 km warranty, 3 Labour Free Services, 24 Hour Road Side Assistance, Island-wide network coverage for Sales, Service & Spare Parts and Tata Genuine Accessories providing as superlative customer experience.

Tata Motors began their international operations with Sri Lanka in 1961 in association with theironly authorized distribution partner, Diesel & Motor Engineering PLC (DIMO), and has established a firm footprint with its commercial and passenger vehicles. Sri Lanka has been an important focus market for Tata Motors with its varied range offering superior value to its customers. The passenger vehicles portfolio, which started in 2004, includes the Indica, Indigo, Vista, Manza, Safari, Zest, Bolt and Nano.