BBDO Asia Pacific was recently crowned with the ‘Network of the Year’ title at the 2016 Spikes Asia Awards. This was the fourth time in five years and the third time in a row that the global agency had won the Network title at the Spikes Asia Festival of Creativity, which celebrates and inspires Asia Pacific creativity in advertising.
BBDO achieved this feat after winning the title by picking up 91 Spikes over the course of the awarding ceremony for work that was created in New Zealand, Australia, India, Thailand, The Philippines, Japan and Singapore.
Winning at a platform such as Spikes and Cannes, The AME’s and the Effies amongst others, is in itself the greatest of achievements for the agency as this helps demonstrates to the industry and to the company’s clients about BBDO clinching the position of the most creative and most effective agency network in the region.
Commenting on the significance of the win for the agency’s global network and the challenging stance taken by BBDO Lanka for the local market and the region, BBDO Lanka, Managing Director, Santosh Menon said, “At BBDO Lanka, we continue to enhance the delivery of creative and efficient solutions for our clients in Sri Lanka and seek continuously to contribute to the amazing work done by the agencies in this incredibly gifted network.”
The winnings included Colenso BBDO which was named Spikes Agency of the Year after winning an incredible 27 Spikes, including 3 Grand Prix. Clemenger BBDO Melbourne won 2 Grand Prix, 10 Gold, 7 Silver and 12 Bronze awards. Clemenger BBDO Wellington won 1 Creative Effectiveness Spike and a Bronze Award for their “Mistakes” campaign for the NZ Transport Agency. Clemenger BBDO Sydney won Silver and a Bronze.
BBDO Singapore won 3 Silvers in Outdoor. BBDO Thailand won 1 Gold, 1 Silver and 6 Bronze, and a Spike for Music. BBDO Guerrero won a Creative Effectiveness Spike for their “It’s more fun in the Philippines” campaign. BBDO India won in total 15 awards, including the Grand Prix for Creative Effectiveness, 4 Gold, 2 Silver and 8 Bronze awards. I&S BBDO Japan won a Silver award for their work with Hiroshima Tourism.
All in all, 9 offices in the agency’s network collected a total of 86 awards, which included 6 Grand Prix, 2 Creative Effectiveness Spikes, 24 Gold, 20 Silver, 33 Bronze and a Spike for Music. Stamping further the company’s achievement and pride in having come this far, BBDO had 5 of the 8 entries shortlisted for Creative Effectiveness.
Commenting on BBDO having been privileged with these accolades, Chairman and CEO BBDO Asia, Jean-Paul Burge said, “We aim to deliver the most creative and effective work to every client, in every corner of our region. In changing and sometimes challenging times, winning the Network of the Year award and doing it for the third year running goes a long way in demonstrating that our mantra of ‘the work, the work, the work’ is even more relevant than ever.”