VirtusaPolaris, the market-facing brand of Virtusa Corporation and Polaris Consulting & Services, Ltd. and a leading worldwide provider of information technology (IT) consulting and outsourcing services, was ranked the most valuable IT brand in the country for the second consecutive year by Brand Finance Lanka in their 13th edition of Brands Annual. VirtusaPolaris moved up by one spot from last year to be ranked as the third most valuable export brand in the country with a score of 84.39.
In its note on the Exporter category rankings, Brands Annual states that they have focused on “high value additions, customer perceptions and specialization in areas where there’s greater price elasticity,” when selecting these brands and that “to be successful in global markets, these companies have high standards and compete with the best in the world”.
“We are delighted to be recognized as the top IT Export brand in the country,” said Madu Ratnayake, executive vice president and general manager, VirtusaPolaris. “This recognition is yet another endorsement of the great talent we have here in Sri Lanka who help us reimagine the digital landscapes for pioneering enterprises across a diverse array of industries. We remain committed to this market. While we pursue our ongoing efforts to develop the local talent pool by bringing in global best practices and through our engagements with higher education institutes, we will continue to work with all relevant stakeholders on helping Sri Lanka realize its vision of becoming a global IT services hub.”
This latest ranking is a reaffirmation of the company’s contributions to Sri Lanka’s export earnings, having also been recognized as the Best Exporter of the Computer and Related Services Sector for 2011 and 2013 at the recently held Presidential Export Awards. It was also crowned Export ‘Brand of the Year’ for the second consecutive year at the SLIM Brand Excellence Awards 2015.
Compiled by Brands Finance Lanka, the brands are evaluated through a multi-step process involving calculating brand strength, sources of revenue, forecast of economic growth, and calculating brand equity via a national survey of 1,700 respondents, among other relevant factors. The attributes rated in the survey include corporate vision, corporate reputation and image, leadership and people, degree of innovation, and quality consciousness. The tabulation of the results provide a complete idea of the intangible value of a brand.