Lowe Sri Lanka was recognized as the ‘Most Effective Agency of the Year’ on the back of its impressive awards tally at the Effie Awards ceremony held recently.The ceremony, which was held at the Water’s Edge, saw the global network agency win across several diverse categories.Lowe bagged metals for Marmite, Knorr and LOLC and finalist awards for Fair and Lovely Max Fairness, Vaseline and Vim.
“Creativity has only one purpose in advertising and that is effectiveness. And no agency network believes in that more than Lowe. Proof of that is the fact that we have been the highest ranked in the Global Effie Index consistently for the last few years. So it is a matter of great pride and honour that we have been recognized for effectiveness in Sri Lanka as well. We would like to thank all our client partners who have supported and encouraged us on this journey” said Hari Krishnan, Chief Executive Officer, Lowe Sri Lanka.
Lowe won a GoldEffie in the ‘Packaged Food’ category for Marmite, a Silver Effie in the same category for Knorr, a Bronze Effie in the ‘Finance’ category for LOLC and three Black Effies for Fair and Lovely Max Fairness and Vaseline Healthy in the ‘Beauty’ category and Vim in the ‘Detergent’ category. Lowe was also the secondary agency in the ‘Media’ category for Sunlight which won a Gold Effie.
“It is a tremendous honour to be named agency of the year.We try hard to make our campaigns engage meaningfully with consumers and influence their psyche.Therefore, these awards are a recognition of the tireless efforts we put into each campaign and a validation of our creativity and effectiveness,” said Dilshara Jayamanna, Senior Vice President/Executive Creative Director, Lowe Sri Lanka.
A global symbol of achievement with award programs honoring effective marketing communications in 42 countries and 6 regions, the Effie Awards have been held in Sri Lanka in partnership with the Sri Lanka Institute of Marketing (SLIM)since 2008.
Lowe has had a successful history of over two decades in Sri Lanka during which it has helped build an enviable array of powerful brands. The agency’s unique creative approach has helped brands create a strong connection with consumers across age groups.