Leading global brand consultancy Interbrand released its annual Best Global Brands report identifying the 100 most valuable global brands in the world, of these 100 more than a third (33.6%) were technology brands.
In 2014, thanks to consumer love for its products, Huawei entered the global ranking as the first Chinese brand and this year rises from #94 to #88 next to Land Rover and FedEx.
Huawei’s brand value has seen consistent growth, increasing 15% to 4,952 million dollars and was recently named theworld’s third largest handset vendor in a report published by Counterpoint Research. Now shipping 7% of the world’s smartphones, Huawei overtook Microsoft to claim third place for global mobile market share. The global company has had a particularly strong year thanks to a striking range of smartphones, its latest tablet and two new pieces of wearable technology.
Three out of every four phones now shipped is a smartphone and Huawei’s strong portfolio of smartphones has become a compelling choice for consumers. The Huawei P8 has been the jewel in the Huawei crown this year – a regional launch in Bangkok hostedmore than 500 guests from 11 marketsacross Southeast Asiaand generated a huge amount of industry interest.
Henry Liu – Country Head – Huawei Device Sri Lanka, said, “Huawei regards Southeast Asia – one of the world’s most dynamic and promising economic regions – as a strategically important market and an engine for the continued growth of its Consumer Business. With its fast enhancing telecommunication connectivity and the opportunities in the smartphone market, Sri Lanka especially is significant for this regional growth”.
Huawei also entered the wearables market this year with two stunning products. The TalkBand B2, a Wireless activity tracker which also operates as a Bluetooth earpiece, was announced at Mobile World Congress in February and launched in Southeast Asia together with the P8 in May this year.
The much anticipated Huawei Watch was first mentioned at Mobile World Congress but fully unveiled at IFA in Berlin in September. The Huawei Watch has already received incredible feedback from media who have praised its eye-catching design and impressive features – making it a real contender in this new but incredibly competitive marketplace.
Huawei’s constant delivery of well designed, feature packed products, which are cleverly designed to meet the needs of a wide range of differing audiences across Asian and international markets, are helping to establishthe technology vendoron the world stage. With further exciting products to be announced in the near future Huawei looks forward to further strengthening its position in the market place.