Huawei, Sri Lanka’s fastest growing smartphone announced that Sri Lanka is one of the fastest growing markets in the South Asia. Huawei also reports an increase of 300% of sales growth in only the H1 FY15, making it the best year in terms of sales volume since its smartphone operation was launched in 2012. According to IDC, Huawei smartphones enjoy a 18% market share.
The company also revealed that Western Province has over 50% of total sales share in Sri Lanka with South -16%, Central – 17%, North & East – 21%, as other high performing regions.
Speaking about the latest developments Henry Liu – Country Head, Huawei Device Sri Lanka explained, “Sri Lanka has grown to be one of the key geographies in the South East Asia Regions for Huawei. We remain committed and will continue to invest further in the country, offering our valued customers and all out stakeholders an experience which is truly inspiring”.
He further added, “Huawei has always been a customer centric innovator, offering a quality product, design and experience which are aligned with human behaviour. The brand thrives on technological breakthroughs which are inter-connected with life. We are committed to offer the best option that will truly inspire all individuals, not only one segment as we believe everyone should be able to engage and be empowered through technology”.
Stanley Mascarenhas – Marketing Manager, Huawei Smartphones Sri Lanka reiterated, “We plan to increase our distribution network to 30 by Q3 FY15 and to 50 by Q2 FY16. This will make Huawei the most accessible smartphone brand in Sri Lanka. With the aggressive distribution focus we will ensure our service offering will be of excellent quality. He added that the exclusive distributorship with SINGER is a perfect choice with its extensive reach and retail network and the solid trust it has built in the hearts of all Sri Lankans is a plus.
According to GFK, Huawei surpassed Samsung and Apple to achieve the largest market share in the China market, recording market share of 12.9%, 13.6%, 14.1% and 15.2% in March, April, May and June respectively. In 1H 2015, Huawei Consumer BG shipped a total of 48.2 million smartphones, representing a year-on-year increase of 39%, while global smartphone demand has only recorded a 7% growth in the same period according to GFK.