MAX fairness unbuyable bikes blaze through the skies of Colombo

Image 2 - Icarus in front of the stageMAX Fairness, Fair & Lovely’s multi expert fairness cream for men, unveiled its latest campaign with much grandeurat the Max Concertheld at the Panadura Beachrecently. The ecstatic crowds watched in awe as a helicopter flew in to the concertwith a Malibu Max 320i cruiser motorbike, and 7 customized cruisers roared through the crowds at the event. Thesemagnificent mechanical masterpieces cannot be purchased for any amount of money and are being offered by Max Fairness to be won by true alpha malesof the island.

Designed in Miami by iconic American designer Johnny Pag, these one of a kind cruisers were customized byMax Fairnessbased on the brand’s intimate conversations with its consumers in Sri Lanka.

Image 1 - Icarus, one of the 7 unbuyable bikes, being flown in to the Max ConcertEach bike follows a unique theme which reflects the strong character traits of the island’s alpha males. Fans can see these exquisite bikes up close and personal as they tour the island all through June and July.

To win one of these truly one-of-a-kind bikes, consumers need to SMS the secret code on the 25g Max Fairness pack, and 7 winners will be selected at random based on a raffle draw.This promotion is based on MAX Fairness’s vision of helping men feel good, look good and get more out of life.

In keeping with this vision they understand that the rigors of an active lifestyle can play havoc on an alpha male’s skin amplifying every imperfection, robbing him of his confidence. Protecting them from everyday damage MAX Fairness is a specially designed single solution cream that gives them an energetic feeling that shows on their face.

Follow the tour and all the latest developments on


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