Leather Collection recently launched ‘What a Girl Wants’, a bold and beautifully crafted campaign that urges fashionistas to embrace their greatest desires. The new campaign explores the primal instinct that many young fashion enthusiasts experience when they come across the latest luscious bag, or a pair of the perfect shoes in exactly the right size and colour. The campaign features two equally feisty opponents who are both trying to secure the ultimate Leather Collection product, with an equal fervour for fashion.
Edgy, fun and original, the campaign clearly demonstrates the allure of Leather Collection’s diverse range of shoes, sandals, belts, bags and accessories. Taking inspiration from the famous Christina Aguilera belter from 1999 as inspiration, this campaign, much like the collection, celebrates the irreverence of youth and the persevering spirit of women; both young and old. Renowned for offering the perfect blend of variety and quality, Leather Collection has long been heralded as the ultimate hotspot in Colombo, for buying the trendiest leather products.
Commenting on the launch of Leather Collection’s new campaign, Niloufer Anverally, Managing Director, Cotton Collection & Leather Collection stated, “We are delighted to launch this bold, tongue-in-cheek campaign that brings out the fierce passion and excitement we want our customers to experience when buying our products. The campaign draws on the insight that shopping is a deeply emotional and thrilling experience, that’s driven by desire and it elegantly captures two opponents who are essentially sparring over the ultimate fashion accessory. This campaign is a great way of reiterating the quality and value of our product offering and the idea of indulging in a fashion desire is something that every woman can relate to.”
Targeting the bridal season, this collection and campaign urges all brides, bridal parties, families and guests to shop for their wedding season needs at Leather Collection. Leather Collection provides a sensational shopping experience and features an array of leading local and international brands for men and women.