He broke local records, reached the top and hit the international music scene. But now Iraj has gone a step further teaming up with two big names in America for his new track ‘Kama Sutra’.
Releasing worldwide on ITunes and digital stores on June 1st ‘Kama Sutra’ features Truth Hurts of ‘Addictive” fame and Kurupt.
Shari Watson, better known as Truth Hurts, said she got in touch with Iraj after he took part in a music competition hosted by her company.
“Myself and my company T.h.i.n.c Music hosted a music competition for 2011/2012 where over 2000 to 3000 Artists and Producers submitted new music via their Reverbnation profiles where renown music industry producers and professionals such as DJ Quik, Focus, Jazze Pha etc were asked to listen to the submissions and narrow them down to 10 finalists and I chose from the finalists..Iraj (Sr Lanka) stood out among 3000 other entries and blew me away further with the professionalism of all of his Artist profiles online and proved himself to be a Thinc Music Artist without a shadow of a doubt…He won the competition and as a result I am honored to say we are now working on a project to market and promote and expand the Iraj brand even further throughout the world,” she said.
Her debut single, “Addictive”, was a Top 10 hit in the United States in 2002, and featured a verse from hip hop artist, Rakim.
Also in 2002, Truth Hurts secured a high profile spot on the Smokin’ Grooves tour with Lauryn Hill, Outkast, Cee-Lo, The Roots, Jurassic 5, and Erykah Badu.
“Truth Hurts was introduced to the music scene by Dr. Dre and DJ quick so I thought it will be a good idea to work with her. So I produced the new song for her and we wanted to feature someone on it and after looking around we got in touch with Kurupt who has been my childhood idol,” Iraj said.
He said that ‘Kama Sutra’ was recorded on Skype between Iraj’s studio in Colombo and Kurupt’s studio in the US.
Kurupt was signed to Death Row Records in the early ’90’s, making up a core roster that included Snoop Dogg and RBX, led musically by Dr. Dre.
These artists gained maximum exposure by appearing on Dre’s breakthrough album, The Chronic, during which Kurupt and Daz developed a close working relationship.
After forming two-man crew Tha Dogg Pound, they were heavily featured on Snoop’s debut Doggystyle, even given their own song alongside Rage.
“I think this is a really good start for me to enter the US market. Kurupt was very interested in my work and also in Sri Lankan music. We will be working on more tracks in future and I think he will help other Sri Lankan musicians as well,” Iraj added.
He says the new track, Kama Sutra, is about Indian love and the music video will be shot in Sri Lanka and both Truth Hurts and Kurupt will be in town for the shoot.
“I think the artist Iraj sticks out and is an unparalleled talent the world needs to know better also a great representation for Sri Lanka for the music industry in fact he inspires me with his ability to be so musically well rounded being that he writes produces arranges and IS the artist on a lot of music. Great music I might add. Being so efficient in one’s own career is rare in the RnB Pop music world and I am glad to say we met and are now working together,” Shari Watson said.
For more on Iraj go to https://www.facebook.com/irajw and don’t forget to purchase ‘Karma Sutra’. (Colombo Gazette)