Sri Lanka Tourism Promotion Bureau (SLTPB) appointed Cricketing Legend and Member of Parliament Sanath Jayasuriya as a Tourism Ambassador of Sri Lanka during the “Get Sri Lankaned” joint promotional campaign held in Bangalore, India.
Accordingly, Jayasuriya was given a plaque by Muthu Sivalingam, the Deputy Minister of Economic Development, during the event named as the “Sri Lankan Night”, which was the first promotional programme under “Get Sri Lankaned” held at Vivanta By Taj Hotel Bangalore.
The organization of this campaign and the future campaigns of this nature will be conducted by the Minister of Economic Development Basil Rajapaksa.
As per this appointment made by Sri Lanka Tourism under the advice of Basil Rajapaksa, the former Sri Lankan Cricket star will function as a Tourist Ambassador in future, with the view to promote Sri Lanka as a renowned destination internationally. It is highly expected that the experience and the personality of Sanath Jayasuriya will be a key factor to shape his future role as the Tourism Ambassador.
High profile politicians representing from Bagalore was also among the splendid guests at this event, which included the celebrities like Actor Ambareesh, Sudeep. The event was also graced by the participation of other Sri Lankan Cricketing Star including the World Champion skipper Arjuna Ranthunga. Moreover, over 300 leading businessmen and the travel agencies in India also took part in the event.
“Get Sri Lankaned” night was colorful with Fashion and cultural shows which reflected the unique Sri Lankan identity and the participants in the event were truly entertained.
Get Sri Lankaned, the first joint promotional campaign of its nature with joint efforts of public and private sectors, will take place till the 28th of February. Under this campaign, a number of programmes to promote Sri Lanka among the potential Indian customers have already been designed.
Among the said programmes, a Shopping Mall Activation will take place from 22nd to 24th of February at Garuda Mall, Bangalore, with the participation of Bollywood star Jacqueline Fernandez and Sri Lankan Cricket Star Kumar Sangakkara. Moreover, during the Business Meetings scheduled to take place on the morning of 22nd February, more than 40 Sri Lankan Travel Agents and Hoteliers will meet their counterparts in Bangalore, with the ambition of having productive discussions on the thriving industry of tourism.