Ashanthi de Alwis, better known in the industry simply as Ashanthi, launched her international crossover album ‘Rock The World’ together with the Universal Music record company, becoming the first Sri Lankan female to release an album internationally.
Universal Music is the world’s largest music content company with market leading positions in recorded music, music publishing, and merchandising.
Universal Music will be distributing the album globally, while Asian Music Publishing UK will publish the album worldwide, Ashanthi said in a media statement.
The new album has a distinctive urban sound, coupled with soulful R&B vocals and tear jerkers as well as dance beats and features collaborations with International artistes Reshmonu (Malaysia) and Benny Dayal (India).
“I wanted to show the world what we, as Asians, could offer the international music industry. Contemporary pop music is sometimes under estimated when it comes from Asia. I want to change that mindset and prove to the world we are capable of producing a sound on par with any mainstream global act,” Ashanthi said.
A single from her new album ‘Let’s give peace a chance’ featuring Benny Dayal, was chosen as the official theme song for a peace project in India earlier this month.
The ‘De Paix Yatra’ peace project was a motorcycle journey from India to the UK honouring unsung war heroes and promoting peace among youth across eight nations.
Breaking into the UK music industry, the singer also released her debut international single ‘Get out of my head’ on UK radio in collaboration with Asian Music Publishing UK and FNIK PR featuring UK rappers Raxstar and Menis.
“It is a really exciting time for me and a brand new experience. I worked extra hard on this single cause I felt it had to be perfect for the UK market” says Ashanthi. The song was written and produced by Ashanthi.
Pics from the launch: https://www.facebook.com/media/set/?set=a.319295901499202.70612.230975300331263&type=3