Sunburn heads to Sri Lanka

The Sunburn Festival, Asia’s popular music fest, is set to make its debut in Sri Lanka this year. Grammy award-winning DJ Afro Jack will be a star attraction at the fest, to be held in Colombo on October 6.

Known as India’s largest youth event, Sunburn in Sri Lanka will also feature other national and international artists from all genres of music. It will be held at the CH&FC Grounds in Colombo.

Organised by Percept, an entertainment, media and communications company, the festival has been held every year in Goa since 2007, and was held in Mumbai earlier this year.

The company has joined hands with Sri Lanka-based leisure company Citrus Group for the first global Sunburn.

“It is our opportunity to reach prime youth of Sri Lanka by bringing to them what they love best. For Sunburn, Sri Lanka was the obvious choice when venturing into overseas performances, as we see it as the next growth opportunity in terms of building an active fan base,” Karan Singh, Global CEO, Sunburn, said in a statement.

Sri Lanka is “an untapped vibrant, growing market for consuming entertainment, music and sports products, according to Harindra Singh, vice-chairman and managing director, Percept Limited.

“Sunburn, Colombo is just the beginning of introducing a globally acknowledged IP (intellectual property) to the Sri Lankan music lovers. We are confident in contributing in changing the landscape of live entertainment in Sri Lanka,” he added.

Sunburn has won many national and international accolades, including being nominated amongst the top 10 musical festivals in the world as well as being Asia’s biggest music festival. It was also voted as the best live Entertainment Event of the Year 2008 and 2010 and the best festival of the year 2011 at the WOW Awards.

Sunburn 2011 had almost 100,000 people over three days from all over India and the world. (IANS)