Knowledge sharing session on Global Marketing

The Postgraduate and Mid-career Development Unit of the Faculty of Management and Finance, University of Colombo has joined hands with the private sector to organise a series of guest lectures for their postgraduate students.

While the faculty has maintained the quality of the MBA for over 30 years, as part of continuous quality assurance, the faculty is keen to collaborate with the private sector to obtain expert knowledge and experience to provide adequate industry exposure to both their undergraduates and postgraduates.

While the faculty revises the MBA curriculum with the changes in industry requirements, the MBA now includes two residential workshops each spanning four days, a foreign tour and regular guest session under each subject matter.

This knowledge sharing session was conducted in collaboration with Sunquick Lanka private limited covering current global marketing strategies and global marketing strategies of Sunquick, facilitated by Gert Olsen – Director New Markets, Co-Ro A/S and Jerome Jayasinghe – Chief Operating Officer of CW Mackie PLC, FMCG Operations.

This workshop was organised by the MBA 2017-19 Marketing Batch

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