zMessenger becomes first Sri Lankan digital agency to partner with Viber for multimedia content messaging

zMessenger, the multiple-award winning full spectrum digital solutions agency in Sri Lanka, has entered into an official partnership with Viber, one of the world’s leading messaging apps developed by Rakuten Viber, to provide multimedia content messaging services locally.

As an official partner of Viber in Sri Lanka, zMessenger is able to promote Viber to local companies and brands allowing them to engage with their customer base by sending out promotional messages with rich multimedia content such as images, videos or a link, all of which go beyond the standard SMS messages traditionally used by these brands over the years.

The Viber messages will have a greater impact due to its premium environment for communication with customers, helping create greater interactivity, awareness and brand loyalty. Recipients of the messages can view the message content and initiate a direct communication channel with the brand in order to obtain further information, creating a one-to-one connection between the customer and the brand on the Viber platform.

During the course of its 16 years of operations, zMessenger has built a reputation for its innovative approach and its commitment in transforming the digital marketing landscape of Sri Lanka, empowering local organizations to keep up with the rapid pace of evolution witnessed around the world. It leverages efficient and innovative digital expertise to create cutting-edge IT-enabled business solutions and mobile strategies across a vast range of industries that includes banking and finance, FMCG, manufacturing, real estate, mass media, government and aviation. It currently handles over 90 companies including several of the island’s leading organizations and has provided digital solutions to more than 130 brands.

Expressing her views on the partnership, Jayomi Lokuliyana – Co-Founder and Chief Executive Officer of zMessenger stated, “We are proud to partner with Viber and become Sri Lanka’s first digital agency to roll out such a timely communication tool for our clients to take full advantage of the ever-increasing number of smart phone users. As pioneers in the digital marketing space, innovation has played a huge role in the growth of our company over the years. This tie-up with Viber, the global messaging giant, highlights our commitment to innovation and takes our products and services to a whole new level. I am confident that our clients will find this to be a convenient platform for interactive communication with the use of multimedia content, making business communication strategies sharp, optimized for perfection and up-to-date with latest trends.”

“We’re excited to work with zMessenger,” stated Cristina Constandache, Chief Revenue Officer at Viber. “We love offering ways for brands to engage Viber users on a whole new level and to offer something that truly enhances their messaging experience.”

Viber’s default end-to-end encryption provides stronger security in every voice or video call, message, video and photo, in both group and one-on-one messages where not even Viber can see, read or have access to them.

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