The Big Bad Wolf draws large crowds

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The Big Bad Wolf Book Sale 2018 was officially inaugurated by Education Minister Akila Viraj Kariyawasam today, alongside Founders and Managing Directors of Big Bad Wolf Books, Andrew Yap and Jacqueline Ng. Together with them were also Dipak Madhavan, Malaysian Partner of Big Bad Wolf Books and Nishan Wisalathanthri, Director of ProRead Lanka (Pvt) Ltd.

The Big Bad Wolf Book Sale 2018 will be held at the Sri Lanka Exhibition and Convention Centre (SLECC) from 28 June – 8 July 2018 for 24 hours, non-stop. The Sale will commence at 10.00 am on 28 June 2018 and will end at 11.59 on 8 July 2018. Entry to the Sale is absolutely free.

“The 24 hour book sale concept is to allow all those who are travelling from outskirts of Colombo and those who are working late, to still come and get their reading needs at any time of the day that is most convenient to them. Customers can enjoy 255 hours of non-stop browsing and get their hands on various types of books,” said Dipak Madhavan, Malaysian Partner of Big Bad Wolf Books.

This year, The Big Bad Wolf Sale is supported by The Ministry of Education of Sri Lanka. The partners of the Sale are Bank of Ceylon – the official banking partner, Mobitel – the official telco partner, and the sale is powered by The Capital Maharaja Organisation Limited.

Based on last year’s feedback, the Sale returns to Sri Lanka bigger and better this year. Book lovers will be able to find a wider variety of fiction books such as romance, thriller, science fiction, literature and more. There will also be best-sellers and books by popular authors to pick from.

Indulge into a diverse selection of non-fiction books, arts and design, business, biographies, cookbooks, coffee table books and more. Parents can expect an extensive collection of children’s books, including bedtime stories, colouring and activity books, educational books and interactive books, all at bargain prices. All books at The Big Bad Wolf Book Sale are brand new, quality English books.

Director of ProRead (Pct) Ltd. Nishan Wasalathanthri said, “The aim of a book sale of this scale and nature is to make good books available at an affordable price and to contribute towards the rising readership numbers by increasing awareness on the value of quality English books that can help improve English literacy among Sri Lankans.”

This year The Big Bad Wolf will also be donating books to communities in need through their Red Readerhood programme, supporting The Capital Maharaja Otganisation Limited’s Gammadda initiative. Customers can participate in this worthy initiative by purchasing selected books at the Red Readerhood section and donating them at the same place.

Book lovers will also stand a chance to nab limited edition books, exclusive Big Bad Wolf t-shirts and collector’s items at the Sale. Starting this year, customers can also opt to purchase limited edition reusable Big Bad Wolf cloth bags.

Hungry readers can enjoy a variety of meals and snacks at our 24-hour food court that is powered by uPay and organized by Hisham Cader of The Sandwich Factory. uPay is known to provide simplified lifestyle payment solutions so visitors can opt for a cashless payment option as well. Among our participating vendors this year are Pizza Hut, Elephant House / Keells Krest and Akbar Tea.

For those who are keen to get further discounts on selected titles, be sure to sign-up to be a Wolf Pack member here: https://www.bigbadwolfbooks.com/lk/register/english

Click here for pictures from the sale

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