The launch of the water-proof jeans titled LiCC Liberté invites you to be part of a grander scheme. Wearing wet clothes is always a drag, but wearing wet jeans can be even more so due to the weight. Chances are you might be caught in a sporadic thunderstorm which will eventually soak through your denim jeans. This hampers your journey and your style but with LiCC’s new style revolution, rain need not be a damper as your jeans will stay dry as the dessert and fashionably so.
Pictures by Lalith Perera
Click images to enlarge: