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Huawei introduce new Golden Heroes

Henry Liu and Stanley Mascarenhas introducing the new Golden HeroesHuawei, the fastest growing smartphone in Sri Lanka, announced the availability of the all new Huawei P8 Lite, Honor 4X and Honor G Play in Golden colour in the local market. The three smartphones are catered to the lower and mid-range smartphone market offering a distinctive choice for a smartphone owner.

The Huawei P8 Lite is available at LKR 31,999, Honor 4X LTE at LKR 33,999 and Honor G Play at LKR 27,999 and comes with an all inclusive two year Singer warranty.

Huawei Smartphones in Sri Lanka is fast emerging as the distinctive leader in a highly competitive market environment. In 1H 2015, Huawei Consumer Business Group globally shipped a total of 48.2 million smartphones, representing a year-on-year increase of 39%, while global smartphone demand has only recorded a 7% growth in the same period . Shipment for the mid-to-high end category recorded a year-on-year increase of 70%, representing 31% of the total handset shipment and 42.9% of total income. The income of the mid-to-high end category increases 388% while the profit of this category representing 44% of the total profit.

Henry Liu – Country Head , Huawei Device Sri Lanka, said “We constantly evaluate, change and adopt for the betterment of the needs of our valued customers and market. Together with our exclusive distributor Singer Sri Lanka, we are delighted bring in what the customer desire, which is our secret to success so far”.

He further added, “The demand for a special colour is something unique to each individual. The introduction of the Huawei Golden Heroes, as we call them, is the result of yet another market insight, gained through our local customer interactions”.

Stanley Mascarenhas – Marketing Manager, Huawei Sri Lanka, said “This year is the year of accumulation and our focus in the next few quarters is to strengthen our retail and distribution and enhance our customer service”.

The three products epitomizes Huawei’s Power Saving, high performing and elegant design traits. The Huawei P8 Lite sports a 5 inch HD display, powered by a 1.5GHz and 1GHz quad-core processor alongside a 2GB RAM. The Huawei Honor 4X is a 4GLTE smartphone which caters to the mid mid-range category, sports a 5.50-inch HD 720×1280 display powered by 1.2GHz Octa Core processor alongside 2GB RAM and 13MP rear and 5MP front camera. The Huawei Honor G Play is designed as “A Piece of Art” that truly depicts Ingenuity. The device includes an Android 4.4 KitKat OS and is built on Huawei Emotion UI 3.0, with an octa-core 1.2 GHz processor, 2GB RAM, 2500mAh battery and a 5-inch HD touch screen.

Sri Lanka’s number one smartphone marketer Singer Sri Lanka will ensure the availability of these products through the country’s largest retail network Singer, including Singer Mega, Singer Plus and SISIL World stores, comprising of over 400 retail outlets and Singer’s digital media channel that serves 1500 digital media outlets across the country.

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